About Us

Gemstones Direct NZ is a small, New Zealand–owned gemstone business run by people who genuinely love gemstones.

We specialise in natural, hand-picked gemstones, chosen one by one for their colour, character, and uniqueness. We don’t sell mass-produced stock or generic bundles — every gemstone you see on our site is an individual piece, photographed exactly as it is. What you see is what you get.

Our stones are sourced from trusted suppliers overseas, and each one is carefully checked using standard gemmological methods, from an overseas trained gemmologist. We’re upfront about treatments, inclusions, and any natural features observed — because we believe buying gemstones should feel exciting, not stressful or confusing.

Gemstones Direct NZ started as a way to make gemstones easier to buy online, without the pressure, jargon, or uncertainty that often comes with the industry. Whether you’re a jewellery maker, a collector, or just buying a gemstone because you love it, you’re welcome here.

We’ve been lucky to help thousands of customers across New Zealand over the years, and many of them come back again and again. That trust means everything to us.

If you ever have a question, need help choosing a stone, or are looking for something specific, just reach out. We’re real people, based in NZ, and always happy to help.

Thanks for supporting a small, independent New Zealand gemstone business 💎

What We Care About

• ✔ Real gemstones — no stock photos

• ✔ Honest descriptions and clear photos

• ✔ One-off stones you won’t find everywhere

• ✔ Friendly, NZ-based support

 

Why Buy From Us?

Because buying gemstones should feel exciting and straightforward, not risky or confusing.

✔ You get the exact stone shown
Every gemstone is photographed individually. No stock photos, no substitutes — what you see on our site is the stone you’ll receive.

✔ Hand-picked, one-off gemstones
We don’t deal in mass-produced stock. Each gemstone is selected for its colour, quality, and character, and once it’s gone, it’s gone.

✔ Honest descriptions (no surprises)
We clearly disclose treatments, inclusions, and natural features. If a stone has something worth knowing, we’ll tell you.

✔ NZ-based and easy to deal with
We’re a small New Zealand business, not a faceless overseas warehouse. Orders ship locally, and help is always just a message away.

✔ Trusted by thousands of Kiwi buyers
We’ve completed thousands of successful sales and earned strong positive feedback from customers across NZ — many of whom come back again and again.

Happy GemHunting!